Looking back at old website designs is fun and nostalgic, not unlike looking back at old photos of yourself and laughing about the hairstyles. What did your hair look like in the 80's? Honestly, mine looked something like this.
Early websites were very plain - often a white background, and black te…
Value? Priceless. Cost? Nothing.
Here at Better Mousetrap, we've teamed up with the Comox Valley Business Gazette to give local businesses a chance to shout from the rooftops... er, I mean a page of the paper. So if you have a new business, merger or acquisition, hire, or award that you want peo…
Every business owner has to do it at some point. Whether hiring an independent graphic designer or a graphic design company to create a logo, a business card, or other marketing materials for your business, correctly hiring a graphic designer is an important task.
Here are 5 things to consider:
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It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the concep…
Despite improvements in technology and guides to designing quality web sites, poor website design is rampant! So rampant in fact, that there are whole websites dedicated to showing some of the worst (for example www.webpagesthatsuck.com).
A “websty” is a website which, like pigsties, is poorly …
Re-branding is defined as the process a business undertakes to alter or completely change its brand image in order to reposition itself in a market or to remain current and relevant. Re-branding may include changing the business’ logo, company colours, slogan, marketing materials and website. It may…
So you have a tight marketing budget, but you need toadvertise nonetheless. With limited options, it helps to get a bit creative.
As our business spans Vancouver Island, I have an additional office... my car. Driving up and down the Inland Island Highway on a daily basis, usually from Parksville to…
Really, I have nothing against business owners. I am one. GM? Been there done that too. So I know firsthand just how demanding and challenging the position can be.
Time:
Customer demands, business challenges, staffing, hiring, firi…