Blog posts : "social media"

Take Control, Part 2: Social Networks

July 6, 2015

A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles.

It can seem like a blessing when your new hire happens to know how to use Facebook when y…

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Follow the Leaders - Online Contests

August 7, 2013

If you pulled into a parking lot and saw a large group of people gathered and socializing, wouldn’t you be curious to know what had attracted their attention? As social beings, we are generally attracted to groups and it is part of our nature to be influenced and persuaded by the opinions of other…

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Facebook Contests - Staying Legit

April 18, 2013

Online contests and sweepstakes are a great way to increase awareness and traffic to your Facebook page, but did you know that your page can be shut down for running contests that don’t adhere to the Facebook Terms and Conditions? Yep. According to their guidelines, you can promote a sweepstakes o…

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Facebook Advertising to an Older Demographic

September 21, 2012

According to socialbakers, more than half of the Canadian population is now on Facebook and of those 17.694 million Canadian Facebook users 54% are female and 46% are male. reports that 14% of all Facebook users are over the age of 45 and in fact the fastest growing Facebook demograp…

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Timeline for Facebook Pages: An Update on Fan-Gated Content

March 5, 2012

Last week we gave you a quick and dirty explanation of the changes (including Timeline) coming to all Facebook pages on March 30th. As we mentioned, there are a few reasons why it's a good idea to do a thorough review of your Facebook page before making the switch to the new design. One of these rea…

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Timeline for Facebook Pages: The Quick & Dirty

February 29, 2012

Facebook announced Timelines for business pages this morning. OK, so what does that mean exactly? Well, if you haven't logged into Facebook for a while, Timeline refers to the new profile design that Facebook unveiled last year for personal profiles.

As we mentioned on Facebook, you don't have to m…

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Appetizers for Facebook Pages: Small Updates Before the Main Event

September 22, 2011

Facebook's annual developer conference took place today and if you missed it, Mark Zuckerberg announced a big ol' overhaul coming very soon to profiles (you may have noticed our "quick & dirty f8 highlights" on Facebook today). And of course, all this happens around the same time Google+ opens its s…

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Get Tracking: Facebook Insights

August 11, 2011

So you've created a Facebook page for your business and you're steadily posting information and gaining new likes. But how do you know what's working and what's not?

One thing that sets online marketing apart from the rest (and just so happens to be my favourite feature) is trackability. Basically …

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What Up, Google+?

July 28, 2011

You may have noticed that new snazzy button on our blog posts recently, that little, colourful +1? If you haven't seen one before, that's a +1 button which is part of the Google+ Project. What the heck is that you ask? Basically it's Google's answer to a social network. It was unveiled at the end of…

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Oooh Shiny! What's New on Facebook

July 14, 2011

Facebook has rolled out a number of new features that have made me a wee bit hyper and giddy. I'm talking drink a litre of maple syrup straight out of the jug kind of energy. But hey, at least I embrace the nerdiness!

If you've somehow managed to avoid Facebook for your business up to this point, h…

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Customers Dislike you...what to do?

March 7, 2011

So, it's Monday morning, and with a spring in your step you start your work week with a quick review of your social networks.

Check a couple friends' photos from their holidays, your Aunt Margaret's cat doing something she thinks is hilarious, then head to your Business Fan Page.

Right there on yo…

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11 Blog Posts