Every business owner has to do it at some point. Whether hiring an independent graphic designer or a graphic design company to create a logo, a business card, or other marketing materials for your business, correctly hiring a graphic designer is an important task.
Here are 5 things to consider:
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In uncertain economic times, it is an all-too-often sight – small and medium sized businesses closing their doors. Your favourite dress shop may suddenly have a "closing out" sale, the owner finally forced to close the doors due to declining sales. A local food establishment, struggling for mo…
Well there is that word again... networking. You know you are supposed to do it; it's good for business they say! However, showing up unprepared is often worse than not showing up at all.
Here is a quick and dirty checklist to make sure you are ready to make the right first impression while you are…
It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the concep…
Despite improvements in technology and guides to designing quality web sites, poor website design is rampant! So rampant in fact, that there are whole websites dedicated to showing some of the worst (for example www.webpagesthatsuck.com).
A “websty” is a website which, like pigsties, is poorly …
Re-branding is defined as the process a business undertakes to alter or completely change its brand image in order to reposition itself in a market or to remain current and relevant. Re-branding may include changing the business’ logo, company colours, slogan, marketing materials and website. It may…
So you have a tight marketing budget, but you need toadvertise nonetheless. With limited options, it helps to get a bit creative.
As our business spans Vancouver Island, I have an additional office... my car. Driving up and down the Inland Island Highway on a daily basis, usually from Parksville to…
The short answer to this mildly tongue-in-cheek question, Is Marketing Important to Businesses in the Comox Valley in 2011?, is yes. The longer answer requires a little more explanation.
2011 has brought with it several challenges to businesses on Vancouver Island in general and the Comox Valley i…
According to Jacqueline Thomas of Web Design Ledger, “2011 is not about beauty, it’s about function. The trends for this new year and emerging decade are responsive design, constant connection and virtual reality.” Graphic designers and web designers alike are expanding their creativity and pushing…
We receive a lot of questions from businesses in Courtenay, Parksville, and Nanaimo about SEO and what it’s all about. When it comes to Search Engine Optimization (SEO), using so-called “black hat” techniques to get your website ranked higher can get you into a lot of hot water - and let’s face i…