Blog posts : "marketing"

2015 Marketing Plans

January 5, 2015

What's that saying? The definition of insanity is doing the same thing over and over again and expecting different results. For marketing, the definition could be doing the same thing, or blindly with your fingers crossed, or nothing at all and expecting a different result.

What's your marketing p…

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The ABC's of Marketing

November 16, 2012
There is no shortage of advertising opportunities for a small business, so how you do you know where to spend a limited advertising budget? Here’s an easy ABC approach that might be helpful.
A is for "audience". It’s important to know who your ideal customers are and to identify the audiences…

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Do It Yourself Marketing

October 15, 2012

The Internet is full of tutorials and how-to articles on just about anything. Just by typing “how to…” into my search bar lets me choose from how to tie a tie, cook quinoa, write a cover letter and make buttermilk. Can it make me a pro? The proof will be in the quinoa pudding, and whether or not my …

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The Art of Thank You

August 7, 2012

Much of today’s business communication is done electronically, with hundreds of emails, text messages and social media posts sent out every month to keep people up to date. For most business owners that wouldn’t sound at all excessive as the norm is to be available virtually for much of the day so t…

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What Not To Wear – Tips on Business Headshot Photo Shoots

March 21, 2012

It’s just your headshot, so why does it matter what you’re wearing? It matters because there are things you can wear that will make the use of your headshot photo more versatile and more complimentary. Here are a few tips from a professional photographer:

1. Colours - Wear solid colour mid-t…

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Timeline for Facebook Pages: The Quick & Dirty

February 29, 2012

Facebook announced Timelines for business pages this morning. OK, so what does that mean exactly? Well, if you haven't logged into Facebook for a while, Timeline refers to the new profile design that Facebook unveiled last year for personal profiles.

As we mentioned on Facebook, you don't have to m…

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Trade Show Secret - Wear Bling!

February 27, 2012

Tradeshows provide an effective way to use face-to-face marketing to sell your product or service, providing you with a specifically targeted audience on a larger scale.

It is important to remember that you are not the only business attempting to sell your product or service, so you will want to…

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Soft Selling in a World of Hard Selling

December 15, 2011

When thinking about soft selling there are a few things to consider when using this approach.  Soft selling allows the client to take the time to think and make an informed decision about the product or service they are purchasing.  Instead of just simply selling a product, time is taken to teac…

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Comox Valley Tradeshow Tonight!

November 24, 2011

Be sure to check out the 4th Annual Comox Valley Women’s Business Network (CVWBN) Tradeshow & Networking Mixer tonight (Thursday, November 24th) from 5:30 to 7:30pm!

We'll be there with bells on (OK so probably not actual bells) hanging out at the Better Mousetrap Marketing booth and mingling wit…

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Evolution of Web Design

November 1, 2011


Looking back at old website designs is fun and nostalgic, not unlike looking back at old photos of yourself and laughing about the hairstyles. What did your hair look like in the 80's? Honestly, mine looked something like this.

Early websites were very plain - often a white background, and bl…

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How to Build Your Dream Team

October 27, 2011

 #1 - Hire people who are smarter than you and GET OUT OF THEIR WAY

Marketing is not a solo act. With constant changes in technology, it's key to hire people with strengths in areas where your current roster is lacking. Next, allow them to have the ability to do what you hired them to do.  Micro-m…

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Irons In the Fire: October/November Issue Deadline

October 6, 2011


Value? Priceless. Cost? Nothing.

Here at Better Mousetrap, we've teamed up with the Comox Valley Business Gazette to give local businesses a chance to shout from the rooftops... er, I mean a page of the paper. So if you have a new business, merger or acquisition, hire, or award that you want pe…

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Appetizers for Facebook Pages: Small Updates Before the Main Event

September 22, 2011

Facebook's annual developer conference took place today and if you missed it, Mark Zuckerberg announced a big ol' overhaul coming very soon to profiles (you may have noticed our "quick & dirty f8 highlights" on Facebook today). And of course, all this happens around the same time Google+ opens its s…

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Retrotastic Packaging: Talk About a Resilient Design Trend

September 8, 2011

If you follow us on Twitter or like our Facebook page, you're probably familiar with Flashback Fridays, or basically our love for outrageously hilarious or inappropriate vintage ads. So in lieu of a true flashback this week, we're taking a look at a few fakers and revivals.

I was walking down t…

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How to Hire a Graphic Design Team: 5 Tips for Success

September 7, 2011

Every business owner has to do it at some point. Whether hiring an independent graphic designer or a graphic design company to create a logo, a business card, or other marketing materials for your business, correctly hiring a graphic designer is an important task. Here are 5 things to consider:


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Are Business Cards Still Relevant?

August 29, 2011

Let’s face it, there is an unwritten expectation that every business owner have a business card, but in this technological age where everyone has laptops, iPhones, and Blackberries, are business cards still relevant?

If you have any doubt about this question, try going to your next business netwo…

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Get Tracking: Facebook Insights

August 11, 2011

So you've created a Facebook page for your business and you're steadily posting information and gaining new likes. But how do you know what's working and what's not?

One thing that sets online marketing apart from the rest (and just so happens to be my favourite feature) is trackability. Basically …

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Marketing Trends 2011

August 4, 2011

At the beginning of this year, Adweek declared 2011 “a truly pivotal year for the marketing industry”. We’re more than halfway through 2011 and we thought it was time to look at what marketing trends have emerged.

Brand Identity

What the experts say: One of the most important trends in marke…

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Unaddressed AdMail: Old School?

August 2, 2011

SEO (Search Engine Optimization), Social Networking, and Google AdWords - some of the most talked about topics in marketing in the last 5 years. Remember “direct mail”? Is it still effective?

Perhaps not as sexy in name as the electronic terminology mentioned above, but direct mail has been a w…

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What Up, Google+?

July 28, 2011

You may have noticed that new snazzy button on our blog posts recently, that little, colourful +1? If you haven't seen one before, that's a +1 button which is part of the Google+ Project. What the heck is that you ask? Basically it's Google's answer to a social network. It was unveiled at the end of…

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20 Blog Posts