All blog posts tagged with marketing
The ABC's of Marketing
There is no shortage of advertising opportunities for a small business, so how you do you know where to spend a limited advertising budget? Here’s an easy ABC approach that might be helpful.Do It Yourself Marketing
The Internet is full of tutorials and how-to articles on just about anything. Just by typing “how to…” into my search bar lets me choose from how to tie a tie, cook quinoa, write a cover letter and make buttermilk. Can it make me a pro? The proof will be in the quinoa pudding, and whether or not my …
The Art of Thank You
Much of today’s business communication is done electronically, with hundreds of emails, text messages and social media posts sent out every month to keep people up to date. For most business owners that wouldn’t sound at all excessive as the norm is to be available virtually for much of the day so t…
What Not To Wear – Tips on Business Headshot Photo Shoots
It’s just your headshot, so why does it matter what you’re wearing? It matters because there are things you can wear that will make the use of your headshot photo more versatile and more complimentary. Here are a few tips from a professional photographer:
1. Colours - Wear solid colour mid-t…
Timeline for Facebook Pages: An Update on Fan-Gated Content
Last week we gave you a quick and dirty explanation of the changes (including Timeline) coming to all Facebook pages on March 30th. As we mentioned, there are a few reasons why it's a good idea to do a thorough review of your Facebook page before making the switch to the new design. One of these rea…
Timeline for Facebook Pages: The Quick & Dirty
Facebook announced Timelines for business pages this morning. OK, so what does that mean exactly? Well, if you haven't logged into Facebook for a while, Timeline refers to the new profile design that Facebook unveiled last year for personal profiles.
As we mentioned on Facebook, you don't have to …
Trade Show Secret - Wear Bling!
Tradeshows provide an effective way to use face-to-face
marketing to sell your product or service, providing you with a specifically
targeted audience on a larger scale.
It is important to remember that you are not the only business attempting to sell your product or service, so you will want to…
Soft Selling in a World of Hard Selling
When thinking about soft selling there are a few things to consider when using this approach. Soft selling allows the client to take the time to think and make an informed decision about the product or service they are purchasing. Instead of just simply selling a product, time is taken to teac…
Comox Valley Tradeshow Tonight!
Be sure to check out the 4th Annual Comox Valley Women’s Business Network (CVWBN) Tradeshow & Networking Mixer tonight (Thursday, November 24th) from 5:30 to 7:30pm!
We'll be there with bells on (OK so probably not actual bells) hanging out at the Better Mousetrap Marketing booth and mingling wit…
Evolution of Web Design
Looking back at old website designs is fun and nostalgic, not unlike looking back at old photos of yourself and laughing about the hairstyles. What did your hair look like in the 80's? Honestly, mine looked something like this.
Early websites were very plain - often a white background, and …
How to Build Your Dream Team
#1 - Hire people who are smarter than you and GET OUT OF THEIR WAY
Marketing is not a solo act. With constant changes in technology, it's key to hire people with strengths in areas where your current roster is lacking. Next, allow them to have the ability to do what you hired them to do. Micro-m…
Irons In the Fire: October/November Issue Deadline
Value? Priceless. Cost? Nothing.
Here at Better Mousetrap, we've teamed up with the Comox Valley Business Gazette to give local businesses a chance to shout from the rooftops... er, I mean a page of the paper. So if you have a new business, merger or acquisition, hire, or award that you want pe…
Appetizers for Facebook Pages: Small Updates Before the Main Event
Facebook's annual developer conference took place today and if you missed it, Mark Zuckerberg announced a big ol' overhaul coming very soon to profiles (you may have noticed our "quick & dirty f8 highlights" on Facebook today). And of course, all this happens around the same time Google+ opens its s…
Retrotastic Packaging: Talk About a Resilient Design Trend
If you follow us on Twitter or like our Facebook page, you're probably familiar with Flashback Fridays, or basically our love for outrageously hilarious or inappropriate vintage ads. So in lieu of a true flashback this week, we're taking a look at a few fakers and revivals.
I was walking down t…
How to Hire a Graphic Design Team: 5 Tips for Success
Every business owner has to do it at some point. Whether hiring an independent graphic designer or a graphic design company to create a logo, a business card, or other marketing materials for your business, correctly hiring a graphic designer is an important task.
Here are 5 things to consider:
…
Are Business Cards Still Relevant?
Let’s
face it, there is an unwritten expectation that every business owner have a
business card, but in this technological age where everyone has laptops, iPhones, and Blackberries, are business cards still relevant?
If you have any doubt about this question, try going to your next business ne…
Get Tracking: Facebook Insights
So you've created a Facebook page for your business and you're steadily posting information and gaining new likes. But how do you know what's working and what's not?
One thing that sets online marketing apart from the rest (and just so happens to be my favourite feature) is trackability. Basically …
Marketing Trends 2011
At the beginning of this year, Unaddressed AdMail: Old School?
SEO (Search Engine Optimization), Social Networking, and Google AdWords - some of the most talked about topics in marketing in the last 5 years. Remember “direct mail”? Is it still effective?
Perhaps not as sexy in name as the electronic terminology mentioned above, but direct mail has been a w…
What Up, Google+?
You may have noticed that new snazzy button on our blog posts recently, that little, colourful +1? If you haven't seen one before, that's a +1 button which is part of the Google+ Project. What the heck is that you ask? Basically it's Google's answer to a social network. It was unveiled at the end of…
Archives
- May 2013 (1)
- April 2013 (3)
- March 2013 (2)
- February 2013 (4)
- January 2013 (1)
- December 2012 (25)
- November 2012 (3)
- October 2012 (3)
- September 2012 (2)
- August 2012 (3)
- July 2012 (2)
- March 2012 (3)
- February 2012 (2)
- December 2011 (1)
- November 2011 (2)
- October 2011 (2)
- September 2011 (3)
- August 2011 (5)
- July 2011 (6)
- June 2011 (3)
- May 2011 (1)
- April 2011 (3)
- March 2011 (3)
- February 2011 (2)
By Topic
- social media (10)
- marketing (35)
- networking (3)
- hr (3)
- branding (4)
- graphic design (4)
- web design (4)
- search engine optimization (2)
- email signatures (1)
- email (2)
- copywriting (1)
- mobile marketing (1)
- mobile apps (1)
- newsletters (1)
- internet marketing (1)
- email marketing (2)
- online contests (1)
- constant contact (1)
