It’s just your headshot, so why does it matter what you’re wearing? It matters because there are things you can wear that will make the use of your headshot photo more versatile and more complimentary. Here are a few tips from a professional photographer:
1. Colours - Wear solid colour mid-t…
When thinking about soft selling there are a few things to consider when using this approach. Soft selling allows the client to take the time to think and make an informed decision about the product or service they are purchasing. Instead of just simply selling a product, time is taken to teach th…
Let’s
face it, there is an unwritten expectation that every business owner have a
business card, but in this technological age where everyone has laptops, iPhones, and Blackberries, are business cards still relevant?
If you have any doubt about this question, try going to your next business networ…
At the beginning of this year, Adweek declared 2011 “a truly
pivotal year for the marketing industry”.
We’re more than halfway through 2011 and we thought it was time to look at what
marketing trends have
emerged.
What the experts say: One of the most important trends in market…
SEO (Search Engine Optimization), Social Networking, and Google AdWords - some of the most talked about topics in marketing in the last 5 years. Remember “direct mail”? Is it still effective?
Perhaps not as sexy in name as the electronic terminology mentioned above, but direct mail has been a wo…
In uncertain economic times, it is an all-too-often sight – small and medium sized businesses closing their doors. Your favourite dress shop may suddenly have a "closing out" sale, the owner finally forced to close the doors due to declining sales. A local food establishment, struggling for mo…
So you have a tight marketing budget, but you need toadvertise nonetheless. With limited options, it helps to get a bit creative.
As our business spans Vancouver Island, I have an additional office... my car. Driving up and down the Inland Island Highway on a daily basis, usually from Parksville to…
The short answer to this mildly tongue-in-cheek question, Is Marketing Important to Businesses in the Comox Valley in 2011?, is yes. The longer answer requires a little more explanation.
2011 has brought with it several challenges to businesses on Vancouver Island in general and the Comox Valley i…
In a post last week we mentioned those funny little square thingys called Quick Response codes, or QR codes. Even if you didn’t know what they were, you’ve probably seen them around somewhere by now – maybe on a Realtor®'s sign, in a store flyer, on a bus shelter, printed on a coaster in a bar, or …
Really, I have nothing against business owners. I am one. GM? Been there done that too. So I know firsthand just how demanding and challenging the position can be.
Time:
Customer demands, business challenges, staffing, hiring, firi…