It’s just your headshot, so why does it matter what you’re wearing? It matters because there are things you can wear that will make the use of your headshot photo more versatile and more complimentary. Here are a few tips from a professional photographer:
1. Colours - Wear solid colour mid-t…
Tradeshows provide an effective way to use face-to-face
marketing to sell your product or service, providing you with a specifically
targeted audience on a larger scale.
It is important to remember that you are not the only business attempting to sell your product or service, so you will want to ens…
Looking back at old website designs is fun and nostalgic, not unlike looking back at old photos of yourself and laughing about the hairstyles. What did your hair look like in the 80's? Honestly, mine looked something like this.
Early websites were very plain - often a white background, and black te…
#1 - Hire people who are smarter than you and GET OUT OF THEIR WAY
Marketing is not a solo act. With constant changes in technology, it's key to hire people with strengths in areas where your current roster is lacking. Next, allow them to have the ability to do what you hired them to do. Micro-ma…
Value? Priceless. Cost? Nothing.
Here at Better Mousetrap, we've teamed up with the Comox Valley Business Gazette to give local businesses a chance to shout from the rooftops... er, I mean a page of the paper. So if you have a new business, merger or acquisition, hire, or award that you want peo…
Every business owner has to do it at some point. Whether hiring an independent graphic designer or a graphic design company to create a logo, a business card, or other marketing materials for your business, correctly hiring a graphic designer is an important task.
Here are 5 things to consider:
…
At the beginning of this year, Adweek declared 2011 “a truly
pivotal year for the marketing industry”.
We’re more than halfway through 2011 and we thought it was time to look at what
marketing trends have
emerged.
What the experts say: One of the most important trends in market…
In uncertain economic times, it is an all-too-often sight – small and medium sized businesses closing their doors. Your favourite dress shop may suddenly have a "closing out" sale, the owner finally forced to close the doors due to declining sales. A local food establishment, struggling for mo…
The short answer to this mildly tongue-in-cheek question, Is Marketing Important to Businesses in the Comox Valley in 2011?, is yes. The longer answer requires a little more explanation.
2011 has brought with it several challenges to businesses on Vancouver Island in general and the Comox Valley i…