Blog posts : "branding"

Rebranding - What's On the Hanger?

July 6, 2012

It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor entered the market, or technolog…

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Branding on Vancouver Island

July 13, 2011

It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the conc…

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The Case for Rebranding

June 28, 2011

Re-branding is defined as the process a business undertakes to alter or completely change its brand image in order to reposition itself in a market or to remain current and relevant. Re-branding may include changing the business’ logo, company colours, slogan, marketing materials and website. It may…

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Rebrands for 2011: Love it or Lump It?

February 25, 2011

Corporate branding... the big brands we all know – McDonald's, Home Depot, Microsoft.  

It is a constant evolution. It is sometimes as subtle as a change in font or colour, updating the look to appeal to new demographics or merely growing up along with their aging market.

Here are some rebra…

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4 Blog Posts