All blog posts tagged with branding
Rebranding - What's On the Hanger?
It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor entered the market, or technolog…
Branding on Vancouver Island
It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the conc…
The Case for Rebranding
Re-branding is defined as the process a business undertakes to alter or completely change its brand image in order to reposition itself in a market or to remain current and relevant. Re-branding may include changing the business’ logo, company colours, slogan, marketing materials and website. It may…
Rebrands for 2011: Love it or Lump It?
Corporate branding... the big brands we all know – McDonald's, Home Depot, Microsoft.
It is a constant evolution. It is sometimes as subtle as a change in font or colour, updating the look to appeal to new demographics or merely growing up along with their aging market.
Here are some rebra…
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