The Most Affordable Billboard on Vancouver Island: Your Car

June 7, 2011

So you have a tight marketing budget, but you need toadvertise nonetheless. With limited options, it helps to get a bit creative.

As our business spans Vancouver Island, I have an additional office... my car. Driving up and down the Inland Island Highway on a daily basis, usually from Parksville to Courtenay, or Parksville to Nanaimo, I always notice the great car wraps and vinyl decals. They are moving billboards for businesses and can create a great amount of brand recognition and buzz about your business if done correctly.

You too can make your transportation do double duty with this cost-effective form of marketing. First, make sure your logo is represented in a clear, unobstructed manner and all fonts are legible. Keep in mind that you need to make your message short and sweet - what you do and how to get in touch with you. I cannot count how many times I have been behind a vehicle with artwork in the window that was so small or scripted, that I could not make out their business name, let alone their phone number. Also keep in mind that people are driving, so remembering a catchy web address is going to be a lot more likely than someone being able to retain the digits of your phone number (unless of course they spell out to something creative and memorable).

Again, it comes down to the "Keep it Simple" motto. Clean and simple will always prevail over elaborate and busy.

Here is a great example of simple and classy branding on my newly decaled vehicle (which I will now be driving at a speed closer to the actual limit and not blasting my music out the sunroof... or at least I will try). ;)

 

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