Blog posts : "Lisa"

Make Marketing Your 2016 Resolution

January 8, 2016

Resolutions are easy to make, but harder to keep. It's not too late to…

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Honey Maid Shows What a Wholesome Family Looks LIke

March 14, 2014

You know them as the graham cracker kings. Their sweet cookie bears and crackers have been used to bribe children since the 1900s. In a bold marketing push Honey Maid has launched a new ad showing diverse families with a tagline of “Honey Maid, every day wholesome snacks for every wholesome family.”…

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Practising What You Preach

March 3, 2014


Have you been to our blog lately? No? Well don’t feel bad… neither have we. In an effort to do exactly what I would tell a client – commit to your blog, or don’t do it at all. Noted.

In the coming weeks, look for a glimpse into the day-to-day operations at Mousetrap, get to know the team,…

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Mobile Marketing - Get Your Apps in Gear

April 11, 2013

There’s little argument that the next wave of mainstream marketing is going mobile, meaning that most businesses will be applying at least some of their marketing budget to mobile marketing strategies. With the growing use of smart phones and tablet devices and the popularity of mobile banking, e-…

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How to Build Your Dream Team

October 27, 2011

 #1 - Hire people who are smarter than you and GET OUT OF THEIR WAY

Marketing is not a solo act. With constant changes in technology, it's key to hire people with strengths in areas where your current roster is lacking. Next, allow them to have the ability to do what you hired them to do.  Micro-m…

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The Fine Art of Networking

July 20, 2011

Well there is that word again... networking. You know you are supposed to do it; it's good for business they say! However, showing up unprepared is often worse than not showing up at all.

Here is a quick and dirty checklist to make sure you are ready to make the right first impression while y…

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The Most Affordable Billboard on Vancouver Island: Your Car

June 7, 2011

So you have a tight marketing budget, but you need toadvertise nonetheless. With limited options, it helps to get a bit creative.

As our business spans Vancouver Island, I have an additional office... my car. Driving up and down the Inland Island Highway on a daily basis, usually from Parksville t…

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Customers Dislike you...what to do?

March 7, 2011

So, it's Monday morning, and with a spring in your step you start your work week with a quick review of your social networks.

Check a couple friends' photos from their holidays, your Aunt Margaret's cat doing something she thinks is hilarious, then head to your Business Fan Page.

Right there on yo…

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Rebrands for 2011: Love it or Lump It?

February 25, 2011

Corporate branding... the big brands we all know – McDonald's, Home Depot, Microsoft.  

It is a constant evolution. It is sometimes as subtle as a change in font or colour, updating the look to appeal to new demographics or merely growing up along with their aging market.

Here are some rebra…

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9 Blog Posts