Blog posts in Judy
Finding the Voice of Your Brand
What does the voice of your company sound like? It’s worth the same care as the rest of your branding. The tone of your marketing message is part of your company image that may not be visual, but still creates an impression with every customer encounter. Whether you're adding a website or printi…
Happy Landings
The initial landing page of your website offers your customers an instant impression of whether or not your company “feels” like the right choice. There’s a subtle but decisive exchange between you and your customer whenever they “land” on your website. Web statistics show that it only takes 8 sec…
Graphic Design Invites Readers
Using visual elements to attract and hold the interest of your customers is more important than ever with the “scan and go” lifestyle. It’s not that people aren't interested in what you have to say, they just don’t have the time to care about it until you give them a reason. For those of us who love…
Do It Yourself Marketing
The Internet is full of tutorials and how-to articles on just about anything. Just by typing “how to…” into my search bar lets me choose from how to tie a tie, cook quinoa, write a cover letter and make buttermilk. Can it make me a pro? The proof will be in the quinoa pudding, and whether or not my …
Creative Doldrums
We've all experienced the creative doldrums… those times when the sails of our imagination droop and our ideas just can’t seem to find any forward motion. Having to come up with an idea can make the stagnation feel even more frustrating. If you can manage to stop beating your head against the wall l…
The Art of Thank You
Much of today’s business communication is done electronically, with hundreds of emails, text messages and social media posts sent out every month to keep people up to date. For most business owners that wouldn’t sound at all excessive as the norm is to be available virtually for much of the day so t…
A Sample of Team Building
Last week the Better Mousetrap Marketing team went on an all-day culinary tour with Gaetane Palardy of Island Gourmet Trails, a local business that introduces people to Comox Valley farms, food manufacturers, wineries and distilleries.
The day started with freshly brewed coffee and gluten-free bak…
Rebranding - What's On the Hanger?
It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor entered the market, or technolog…
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