Blog posts : "Jason"

4 Great Reasons for Marketing Services

October 15, 2015

What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, …

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Growing Your SEO Part 2

February 12, 2015

‚ÄčAs so much of the marketing focus of businesses is aimed online, I wanted to share a few more insights with you on the topic of growing your SEO results. To fully appreciate my insights, you may want to revisit my previous post on the topic, to review my analogy of how SEO rankings can be compare…

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Growing Your SEO Part 1

January 19, 2015

What does search engine optimization have to do with a great looking lawn? Nothing really, until you read this analogy. Okay, just humour me.

Most people want to have a nice looking lawn outside of their home, right? It adds to the curb appeal of your home, and how well it's maintained is one of th…

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Top 12 Internet Marketing Stats for 2015

January 12, 2015

The turning of a new year always bears some interesting summaries, many of which include top 10 lists. My recent research into upcoming trends provided a flurry of mind numbing statistics. Some were more surprising than others, but all are just as important as they help to frame what businesses need…

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2015 Marketing Plans

January 5, 2015

What's that saying? The definition of insanity is doing the same thing over and over again and expecting different results. For marketing, the definition could be doing the same thing, or blindly with your fingers crossed, or nothing at all and expecting a different result.

What's your marketing p…

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Sales and Marketing - Part 2

February 18, 2013

 In a previous post, we talked about the duo of “Sales” and “Marketing”, an inseparable team that works together to bring in revenue for your business. Some companies may have well-trained and well-oiled sales teams but decide it’s unnecessary to invest in any marketing. The reason for this is ty…

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Sales and Marketing - The Inseparable Duo

February 7, 2013

Bonnie and Clyde. Ketchup and mustard. Mr.T and mohawk hairstyles. Some things are interlinked so deeply that it’s nearly impossible to think about the one without the other. “Sales” and “Marketing” are partners that really can’t be separated but they do have distinct roles. Not fully understandin…

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Unaddressed AdMail: Old School?

August 2, 2011

SEO (Search Engine Optimization), Social Networking, and Google AdWords - some of the most talked about topics in marketing in the last 5 years. Remember “direct mail”? Is it still effective?

Perhaps not as sexy in name as the electronic terminology mentioned above, but direct mail has been a w…

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Branding on Vancouver Island

July 13, 2011

It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the conc…

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Why Most Business Owners & General Managers Suck at Marketing

April 8, 2011

Really, I have nothing against business owners. I am one. GM? Been there done that too. So I know firsthand just how demanding and challenging the position can be.

 

3 reasons why marketing shouldn’t fall to a business owner or GM:

Time:
Customer demands, business challenges, staffing, hir…

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10 Blog Posts