Retrotastic Packaging: Talk About a Resilient Design Trend

September 8, 2011

If you follow us on Twitter or like our Facebook page, you're probably familiar with Flashback Fridays, or basically our love for outrageously hilarious or inappropriate vintage ads. So in lieu of a true flashback this week, we're taking a look at a few fakers and revivals.

I was walking down the skin care aisle at the drugstore the other day and noticed a new (well, to me at least) brand on the shelves, Soap & Glory. Their packaging and branding is well, retrotastic and cheeky, and it got me thinking about how long lasting this trend has become. Companies use it for a variety of reasons, from setting the tone and personality of their brand to reminding customers just how long they've been around.


Soap & Glory aren't the only ones in the cosmetics industry to jump on this trendwagon. Benefit Cosmetics has been riding it for years with sassy product names and vintage-esque marketing materials. OK, so obviously it's working out for the cosmetics and skin care industry with its primarily female audience... But where else have we seen this trend show up?


Pepsi Throwback anyone? Pepsi brought back a genuinely vintage design a couple years ago and it's still representin' on the grocery store shelves (they did the same with Mountain Dew cans to0). Doritos jumped on board last year too, bringing back their Taco Flavour with its original packaging too. And every Christmas without fail, Coca Cola brings out their classic Santa cans and old school glass bottles.


There are countless retro toys kicking around today too, getting boosts here and there from movies and other media. Smurfs were just a thing of the past until the iPhone apps and new movie were launched in recent years. And before Toy Story came out, Slinky Dogs were pretty hard to come by in your local toy store...

Crayola is another perfect example of a brand that uses retro packaging on a regular basis with collectible nostalgic tins, reminding parents that they've been the number one choice for crayons for over 100 years.


So what do you think of this trend? Love it or lump it? Any favs not mentioned here? Think it'll stick around for another 10 years or be replaced with something else?




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