Rawr... Get Inspired by Cannes Lions Winners

June 30, 2011

Unless you happen to be a total design and marketing geek like we all are, you probably weren't following along with the Cannes Lions International Festival of Creativity. Well, we thought we'd give you a few of the highlights and some inspiration for your own marketing right here on Vancouver Island.

Of course we weren't surprised to hear that Old Spice was a Grand Prix recipient for best digitally led integrated campaign (and gold for best copywriting). Commercials aired on TV, but the real action was happening online. While people commented, blogged, tweeted, and posted questions to his Facebook page, "Old Spice Guy" posted video responses on YouTube. He even proposed to a woman on behalf of one of his Twitter followers. This campaign went from knee-slapping TV commercial hilarity to massive internet sensation in a blink of an eye. So good.


A few months back, we posted about HTML5 and all the sweet stuff it can do on our Facebook page - check out that post for more HTML5 info including browser requirements. Well it just so happens that another Cyber Lion Grand Prix recipient, Canadian band Arcade Fire, teamed up with Google and used it to create a very cool interactive film called "The Wilderness Downtown" featuring their song "We Used to Wait." If you haven't seen this before (or anything using HTML5 yet) be sure to check it out.

And if you don't want to enter in an address or do it yourself, you can watch the video below (but the real thing is much better).


A Toronto agency also made the gold list with their "Touch the Rainbow" YouTube campaign for Skittles. If you like the video, be sure to like Skittles on Facebook. Nonstop ridiculousness and snort laughs.


OK, so you're probably thinking "How does this help me other than entertaining me for 10 minutes?"

Here's how: Don't be afraid to be different. 

When it comes to graphic design, marketing, advertising, and web design in cities like Nanaimo, Parksville, and Courtenay, we know it can be tempting to play it safe. But after watching the two ads above, do you think you're more or less likely to buy their products? In fact, that Old Spice campaign helped the company DOUBLE body wash sales. So whether you try out new technology for your area (maybe incorporating QR codes in your printed marketing materials) or establish a new voice alongside your re-brand, it could be just what you need to bring in those new customers. 

Uncharted territory can be a little scary, which is why we're here to do the work for you. With in-depth research and a full-service creative team, Better Mousetrap works with business owners in Courtenay, Comox, Nanaimo, Victoria, and the Lower Mainland to find new and different ways to reach their target markets.



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