Blog posts : "Brenna"

Take Control, Part 2: Social Networks

July 6, 2015

A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles.

It can seem like a blessing when your new hire happens to know how to use Facebook when y…

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Take Control, Part 1: Domains

June 24, 2015

As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their own domain.

Why Is It So Importa…

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Facebook Changes: Say Goodbye to Promotional Page Posts

November 18, 2014

Big changes are coming to Facebook that will affect what posts you see in your newsfeed as well as what types of posts you can share on your business page.

Starting in January 2015, Facebook is releasing a new algorithm that will penalize what Facebook deems as "promotional posts", dropping the pag…

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Designing Your Website for Mobile Browsing

September 17, 2014

Mobile browsing is on a steady rise, to the point of outnumbering desktop browsing. According to the Branding Brand Mobile Commerce Index (August 2014), mobile commerce browsing surpassed desktop commerce browsing for the first time ever just last month. That means more people shopped on their smart…

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No More Like Gating on Facebook?

August 21, 2014

You heard right. Facebook has revealed (albeit rather quietly) that they will no longer allow "like gating" (previously known as fan gating) on Facebook custom tabs or applications. Specifically, they made the following update to their platform policy:

"You must not incentivize people to use social…

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CASL Compliance: Coming to a Newsletter Near You July 1, 2014

June 4, 2014

Canada's Anti-Spam Legislation (CASL) is coming into effect July 1, 2014. With penalties as high as $10 million for companies found to be in violation of CASL, compliance is very important. And because it would be up to you to prove you are in compliance, we strongly recommend keeping records of all…

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What An App Can Do For You

June 28, 2013

According to a Canadian Internet Registration Authority (CIRA) study, Canadians spend more time per week online than many other countries including the US, the UK, and China. This usage is more than a trend, it’s a standard and often preferred way of communicating and doing business. Through the u…

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Facebook Contests - Staying Legit

April 18, 2013

Online contests and sweepstakes are a great way to increase awareness and traffic to your Facebook page, but did you know that your page can be shut down for running contests that don’t adhere to the Facebook Terms and Conditions? Yep. According to their guidelines, you can promote a sweepstakes o…

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New! Mobile App Development for Small Businesses

February 5, 2013

Better Mousetrap Marketing is now offering mobile app development for small businesses! With your very own custom-designed mobile app, we can help your business stay connected with customers, offer exclusive content or coupons, build brand loyalty, and just be awesome in general.

There's lots of fu…

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The Case of the Mysterious Sender: Email Signatures to the Rescue!

September 24, 2012

“...Please leave a detailed message after the beep!”

“Hi, it’s Janet calling. I’d love the opportunity to talk to you about my business. Please call me back at this number. It should show up on your caller ID. Thanks, bye!”

By a show of hands, who thinks that voicemail message is missing s…

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Timeline for Facebook Pages: An Update on Fan-Gated Content

March 5, 2012

Last week we gave you a quick and dirty explanation of the changes (including Timeline) coming to all Facebook pages on March 30th. As we mentioned, there are a few reasons why it's a good idea to do a thorough review of your Facebook page before making the switch to the new design. One of these rea…

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Timeline for Facebook Pages: The Quick & Dirty

February 29, 2012

Facebook announced Timelines for business pages this morning. OK, so what does that mean exactly? Well, if you haven't logged into Facebook for a while, Timeline refers to the new profile design that Facebook unveiled last year for personal profiles.

As we mentioned on Facebook, you don't have to m…

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Appetizers for Facebook Pages: Small Updates Before the Main Event

September 22, 2011

Facebook's annual developer conference took place today and if you missed it, Mark Zuckerberg announced a big ol' overhaul coming very soon to profiles (you may have noticed our "quick & dirty f8 highlights" on Facebook today). And of course, all this happens around the same time Google+ opens its s…

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Retrotastic Packaging: Talk About a Resilient Design Trend

September 8, 2011

If you follow us on Twitter or like our Facebook page, you're probably familiar with Flashback Fridays, or basically our love for outrageously hilarious or inappropriate vintage ads. So in lieu of a true flashback this week, we're taking a look at a few fakers and revivals.

I was walking down t…

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Get Tracking: Facebook Insights

August 11, 2011

So you've created a Facebook page for your business and you're steadily posting information and gaining new likes. But how do you know what's working and what's not?

One thing that sets online marketing apart from the rest (and just so happens to be my favourite feature) is trackability. Basically …

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What Up, Google+?

July 28, 2011

You may have noticed that new snazzy button on our blog posts recently, that little, colourful +1? If you haven't seen one before, that's a +1 button which is part of the Google+ Project. What the heck is that you ask? Basically it's Google's answer to a social network. It was unveiled at the end of…

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Oooh Shiny! What's New on Facebook

July 14, 2011

Facebook has rolled out a number of new features that have made me a wee bit hyper and giddy. I'm talking drink a litre of maple syrup straight out of the jug kind of energy. But hey, at least I embrace the nerdiness!

If you've somehow managed to avoid Facebook for your business up to this point, h…

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Rawr... Get Inspired by Cannes Lions Winners

June 30, 2011

Unless you happen to be a total design and marketing geek like we all are, you probably weren't following along with the Cannes Lions International Festival of Creativity. Well, we thought we'd give you a few of the highlights and some inspiration for your own marketing right here on Vancouver Islan…

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What's the Deal with QR Codes?

April 20, 2011


In a post last week we mentioned those funny little square thingys called Quick Response codes, or QR codes. Even if you didn’t know what they were, you’ve probably seen them around somewhere by now – maybe on a Realtor®'s sign, in a store flyer, on a bus shelter, printed on a coaster in a bar, …

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Reality Check... Augmented Style

March 21, 2011

You've probably heard the term augmented reality by now. But just in case, here's a Wikipedia snippet for you:


Augmented reality
(AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as s…

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20 Blog Posts