Blog posts

Follow the Leaders - Online Contests

August 7, 2013

If you pulled into a parking lot and saw a large group of people gathered and socializing, wouldn’t you be curious to know what had attracted their attention? As social beings, we are generally attracted to groups and it is part of our nature to be influenced and persuaded by the opinions of other…

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Understanding Traffic Patterns

July 16, 2013

There’s a business saying that has become the motto of many successful owners and managers: “Inspect what you expect.”  If you expect your employees to begin work at a certain time, you most likely have some way of monitoring their attendance. If you expect your sales to reach a certain level with…

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What An App Can Do For You

June 28, 2013

According to a Canadian Internet Registration Authority (CIRA) study, Canadians spend more time per week online than many other countries including the US, the UK, and China. This usage is more than a trend, it’s a standard and often preferred way of communicating and doing business. Through the u…

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SEO - A Long Game of Monopoly

June 5, 2013

Top positions in Google rankings are a dynamic territory that is constantly changing. New websites appear, old ones disappear, content changes, and best practices and protocols evolve sometimes overnight.  Search engine optimization, referred to as SEO, is an ongoing marketing task that feels a bit …

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Marketing Pro D Day - June 11, 2013

May 24, 2013

Marketing Professional Development Vancouver Island

On Tuesday, June 11th, our team of experts is offering no-cost, one-on-one consultations to small businesses and organizations. Pick our brains on any marketing-related topics such as:

  • brand development and logo creation
  • marketing materials and promotional collateral
  • media buys and where to…

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Building Credibility

May 23, 2013

It seems all businesses claim to be the best deal, the greatest value, and to offer the most stellar customer service experience available. How do your customers know who’s legit? One way a company can verify their claims is through 3rd party credibility. People are more likely to believe what oth…

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Facebook Contests - Staying Legit

April 18, 2013

Online contests and sweepstakes are a great way to increase awareness and traffic to your Facebook page, but did you know that your page can be shut down for running contests that don’t adhere to the Facebook Terms and Conditions? Yep. According to their guidelines, you can promote a sweepstakes o…

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Mobile Marketing - Get Your Apps in Gear

April 11, 2013

There’s little argument that the next wave of mainstream marketing is going mobile, meaning that most businesses will be applying at least some of their marketing budget to mobile marketing strategies. With the growing use of smart phones and tablet devices and the popularity of mobile banking, e-…

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Marketing Pro-D Day - April 23rd

April 5, 2013

Marketing Professional Development Vancouver Island

On Tuesday, April 23rd, our team of experts is offering no-cost, one-on-one consultations to small businesses and organizations. Pick our brains on any marketing-related topics such as:

  • brand development and logo creation
  • marketing materials and promotional collateral
  • media buys and where t…

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2012 Constant Contact® All Star Award Winner

March 27, 2013

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletter…

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Finding the Voice of Your Brand

March 21, 2013

What does the voice of your company sound like? It’s worth the same care as the rest of your branding. The tone of your marketing message is part of your company image that may not be visual, but still creates an impression with every customer encounter. Whether you're adding a website or printi…

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Trends in Graphic Design

February 27, 2013

Looked at your branding recently and wondered how to blow the dust off? Design can become dated all too easily and overlooked if no one can connect with it. So what are the recent trends in graphic design? We’re going to make it easy for you to stay fresh!


Colour is super important! Y…

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Sales and Marketing - Part 2

February 18, 2013

 In a previous post, we talked about the duo of “Sales” and “Marketing”, an inseparable team that works together to bring in revenue for your business. Some companies may have well-trained and well-oiled sales teams but decide it’s unnecessary to invest in any marketing. The reason for this is ty…

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Sales and Marketing - The Inseparable Duo

February 7, 2013

Bonnie and Clyde. Ketchup and mustard. Mr.T and mohawk hairstyles. Some things are interlinked so deeply that it’s nearly impossible to think about the one without the other. “Sales” and “Marketing” are partners that really can’t be separated but they do have distinct roles. Not fully understandin…

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New! Mobile App Development for Small Businesses

February 5, 2013

Better Mousetrap Marketing is now offering mobile app development for small businesses! With your very own custom-designed mobile app, we can help your business stay connected with customers, offer exclusive content or coupons, build brand loyalty, and just be awesome in general.

There's lots of fu…

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Happy Landings

January 4, 2013

The initial landing page of your website offers your customers an instant impression of whether or not your company “feels” like the right choice. There’s a subtle but decisive exchange between you and your customer whenever they “land” on your website. Web statistics show that it only takes 8 sec…

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'Tis the Season - Day 25

December 25, 2012

'Tis the Season - Day 24

December 24, 2012

'Tis the Season - Day 23

December 23, 2012

'Tis the Season - Day 22

December 22, 2012

20 Blog Posts