Blog posts

Make Marketing Your 2016 Resolution

January 8, 2016

Resolutions are easy to make, but harder to keep. It's not too late to make marketing your business your 2016 resolution, and we'll make it easy to keep it.

Enter our Networking Sweepstakes before January 31, 2016 and you could win a Marketing Plan and Strategy package worth $2500! 

There a…

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4 Great Reasons for Marketing Services

October 15, 2015

What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, …

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Take Control, Part 2: Social Networks

July 6, 2015

A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles.

It can seem like a blessing when your new hire happens to know how to use Facebook when y…

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Take Control, Part 1: Domains

June 24, 2015

As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their own domain.

Why Is It So Importa…

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2014 Constant Contact® All Star Award Winner

March 5, 2015

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletter…

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Growing Your SEO Part 2

February 12, 2015

​As so much of the marketing focus of businesses is aimed online, I wanted to share a few more insights with you on the topic of growing your SEO results. To fully appreciate my insights, you may want to revisit my previous post on the topic, to review my analogy of how SEO rankings can be compare…

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FREE Marketing Pro-D Day: February 19, 2015

January 21, 2015

Your website can talk but are you listening? It can tell you who likes it, who uses it, where they come from, and what they like about it. It can also give you clues for ways to improve its relationship with visitors. Have other questions about marketing? We can answer those too!

The Better Mousetr…

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Growing Your SEO Part 1

January 19, 2015

What does search engine optimization have to do with a great looking lawn? Nothing really, until you read this analogy. Okay, just humour me.

Most people want to have a nice looking lawn outside of their home, right? It adds to the curb appeal of your home, and how well it's maintained is one of th…

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Top 12 Internet Marketing Stats for 2015

January 12, 2015

The turning of a new year always bears some interesting summaries, many of which include top 10 lists. My recent research into upcoming trends provided a flurry of mind numbing statistics. Some were more surprising than others, but all are just as important as they help to frame what businesses need…

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2015 Marketing Plans

January 5, 2015

What's that saying? The definition of insanity is doing the same thing over and over again and expecting different results. For marketing, the definition could be doing the same thing, or blindly with your fingers crossed, or nothing at all and expecting a different result.

What's your marketing p…

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Happy Holidays!

December 23, 2014

 

Thank You!

A jolly big thank you to all our clients and friends for making 2014 a wonderful year! Warmest holiday wishes from all of us at Better Mousetrap Marketing and we'll see you in 2015!

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Facebook Changes: Say Goodbye to Promotional Page Posts

November 18, 2014

Big changes are coming to Facebook that will affect what posts you see in your newsfeed as well as what types of posts you can share on your business page.

Starting in January 2015, Facebook is releasing a new algorithm that will penalize what Facebook deems as "promotional posts", dropping the pag…

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Marketing Pro-D Day: November 24th

November 12, 2014

What's the next step in your marketing plan? Rebranding? Web development? Internet marketing? Direct mail campaign?

The Better Mousetrap team is opening their doors to Vancouver Island small businesses and organizations on Monday, November 24th. So get a jump start on your marketing for 2015 and re…

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Another Mouse in the House: Jason Clayton Rejoins the Better Mousetrap Marketing Team

November 5, 2014

Better Mousetrap, a marketing firm on Vancouver Island, is pleased to announce Jason Clayton’s return to the company full time. Clayton will be heading the team alongside co-owner Lisa Henderson, with a new vision for growth for the company.

“Jason is a real asset to our creative team and we’re s…

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Designing Your Website for Mobile Browsing

September 17, 2014

Mobile browsing is on a steady rise, to the point of outnumbering desktop browsing. According to the Branding Brand Mobile Commerce Index (August 2014), mobile commerce browsing surpassed desktop commerce browsing for the first time ever just last month. That means more people shopped on their smart…

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No More Like Gating on Facebook?

August 21, 2014

You heard right. Facebook has revealed (albeit rather quietly) that they will no longer allow "like gating" (previously known as fan gating) on Facebook custom tabs or applications. Specifically, they made the following update to their platform policy:

"You must not incentivize people to use social…

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What's New: Google My Business

July 24, 2014

Google Places, Google Maps, Google +, Google + Business Pages... now there's "Google My Business". Overwhelmed? You're not alone!

The good news is that "Google My Business" replaces Google Places and integrates with Google Maps and Google + business pages, making it easier than ever for you to keep…

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CASL Compliance: Coming to a Newsletter Near You July 1, 2014

June 4, 2014

Canada's Anti-Spam Legislation (CASL) is coming into effect July 1, 2014. With penalties as high as $10 million for companies found to be in violation of CASL, compliance is very important. And because it would be up to you to prove you are in compliance, we strongly recommend keeping records of all…

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Honey Maid Shows What a Wholesome Family Looks LIke

March 14, 2014

You know them as the graham cracker kings. Their sweet cookie bears and crackers have been used to bribe children since the 1900s. In a bold marketing push Honey Maid has launched a new ad showing diverse families with a tagline of “Honey Maid, every day wholesome snacks for every wholesome family.”…

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Practising What You Preach

March 3, 2014


Have you been to our blog lately? No? Well don’t feel bad… neither have we. In an effort to do exactly what I would tell a client – commit to your blog, or don’t do it at all. Noted.

In the coming weeks, look for a glimpse into the day-to-day operations at Mousetrap, get to know the team,…

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20 Blog Posts