Blog posts August 2011

Are Business Cards Still Relevant?

August 29, 2011

Let’s face it, there is an unwritten expectation that every business owner have a business card, but in this technological age where everyone has laptops, iPhones, and Blackberries, are business cards still relevant?

If you have any doubt about this question, try going to your next business netwo…

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Irons in the Fire

August 25, 2011

How would you like to get the word out about something new and exciting happening at your business? But wait! There's more! This great opportunity could be yours for the low, low price of FREE!

Yes, this is a shameless plug. But it's one that helps you out too! Here at Better Mousetrap, we've teame…

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Get Tracking: Facebook Insights

August 11, 2011

So you've created a Facebook page for your business and you're steadily posting information and gaining new likes. But how do you know what's working and what's not?

One thing that sets online marketing apart from the rest (and just so happens to be my favourite feature) is trackability. Basically …

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Marketing Trends 2011

August 4, 2011

At the beginning of this year, Adweek declared 2011 “a truly pivotal year for the marketing industry”. We’re more than halfway through 2011 and we thought it was time to look at what marketing trends have emerged.

Brand Identity

What the experts say: One of the most important trends in marke…

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Unaddressed AdMail: Old School?

August 2, 2011

SEO (Search Engine Optimization), Social Networking, and Google AdWords - some of the most talked about topics in marketing in the last 5 years. Remember “direct mail”? Is it still effective?

Perhaps not as sexy in name as the electronic terminology mentioned above, but direct mail has been a w…

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5 Blog Posts