Blog posts July 2011

What Up, Google+?

July 28, 2011

You may have noticed that new snazzy button on our blog posts recently, that little, colourful +1? If you haven't seen one before, that's a +1 button which is part of the Google+ Project. What the heck is that you ask? Basically it's Google's answer to a social network. It was unveiled at the end of…

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Marketing in Economic Uncertainty

July 21, 2011

In uncertain economic times, it is an all-too-often sight  small and medium sized businesses closing their doors. Your favourite dress shop may suddenly have a "closing out" sale, the owner finally forced to close the doors due to declining sales. A local food establishment, struggling for mo…

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The Fine Art of Networking

July 20, 2011

Well there is that word again... networking. You know you are supposed to do it; it's good for business they say! However, showing up unprepared is often worse than not showing up at all.

Here is a quick and dirty checklist to make sure you are ready to make the right first impression while y…

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Oooh Shiny! What's New on Facebook

July 14, 2011

Facebook has rolled out a number of new features that have made me a wee bit hyper and giddy. I'm talking drink a litre of maple syrup straight out of the jug kind of energy. But hey, at least I embrace the nerdiness!

If you've somehow managed to avoid Facebook for your business up to this point, h…

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Branding on Vancouver Island

July 13, 2011

It wasn’t so long ago that during a marketing consultation a business owner asked me, “What’s this new branding thing all about?” I thought it odd but after a few more similar comments that year (2005) I realized that branding in Nanaimo (at the time) and branding on Vancouver Island, and the conc…

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Is your website a websty?

July 7, 2011

Despite improvements in technology and guides to designing quality web sites, poor website design is rampant! So rampant in fact, that there are whole websites dedicated to showing some of the worst (for example www.webpagesthatsuck.com).   

A “websty” is a website which, like pigsties, is poorly…

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6 Blog Posts